Music is universal
Vizualization | 2022
Universal Production Music, formerly known as Killer Tracks, is a company that produces and licenses production music for use in film, television, advertising and interactive media. The company was founded in Hollywood, California, in 1989 with an original catalog of 30 CDs
The challenge
To create a fascinating visualization of one of the new musical releases from the Universal Production Music studio. The animation visually interprets the music while introduces the name of the release.
Audience
The current Universal Production Music user is a producer, editor, or art director. These users are usually male, 40-50 years old. Universal is looking to expand into a younger, more gender-balanced demographic. They are looking for 25 year-olds to think of Universal for their music licensing.

Directions

Directions 1 | Feel my rhytum
Mixed Media-2D, 3D, Tactile, Stop Motion
Music is always with us and makes us feel the rhythm. Imagine if you enter the world of music. This place would be full of abstract shapes and various colors.

Directions 2 | Abstract shape
Mixed Media-Cel animation, 2D, Illustration
The form is transformed according to music by using simple and abstract form. Viewers can feel the rhythm of music while showing various patterns.
Idea sketch
Before I start working, draw the images in my brain.
process Styleframe animatic

Procreat, Photoshop

Aftereffect, Cinema 4D
1. Rough sketches

2. Vetor coloring

3. Shadow + details

4. Final frame animation
process 3D

3D Toon Render
Aftereffect, Cinema 4D
process 2D
