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Music is universal

Vizualization | 2022 

Universal Production Music, formerly known as Killer Tracks, is a company that produces and licenses production music for use in film, television, advertising and interactive media. The company was founded in Hollywood, California, in 1989 with an original catalog of 30 CDs

The challenge

To create a fascinating visualization of one of the new musical releases from the Universal Production Music studio. The animation visually interprets the music while introduces the name of the release.

Audience

The current Universal Production Music user is a producer, editor, or art director. These users are usually male, 40-50 years old. Universal is looking to expand into a younger, more gender-balanced demographic. They are looking for 25 year-olds to think of Universal for their music licensing.

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Directions

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Directions 1 | Feel my rhytum

Mixed Media-2D, 3D, Tactile, Stop Motion

Music is always with us and makes us feel the rhythm. Imagine if you enter the world of music. This place would be full of abstract shapes and various colors.

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Directions 2 | Abstract shape

Mixed Media-Cel animation, 2D, Illustration

The form is transformed according to music by using simple and abstract form. Viewers can feel the rhythm of music while showing various patterns.

Idea sketch

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Before I start working, draw the images in my brain.

process  Styleframe animatic

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Procreat, Photoshop

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Aftereffect, Cinema 4D

1. Rough sketches

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2. Vetor coloring

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3. Shadow + details

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4. Final frame animation

process  3D

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3D Toon Render

Aftereffect, Cinema 4D

process  2D

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Final animation

© Copyright Kyuri Kim. All rights reserved.

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